Marketing matrix Essay Example | Topics and Well Written Essays - 500 words

Marketing matrix - Essay Example lm which comes with a total bill of $200 million will need a staggered release so that at every stage of the release the filmmaker is able to recover a part of the production cost and hope to increase his/her profits (Waxman, 2006). To make everyone adopt simultaneous release would be to enforce an innovation upon individuals who may not wish to follow it. Therefore, for small productions and those which cost very little to bring to the market, a policy of simultaneous release would be much better and perhaps more profitable than a staggered release to the public. This idea was strongly supported by Godas (2005) who is the founder of Dogwoof Digital which is the company that went for a simultaneous release of its low budget home grown production titled ‘EMR’. In fact, while giving the advantages of simultaneous release, Godas (2005) also describes the idea of having a staggered release and mentions that â€Å"this model works well with larger films (Godas, 2005, Pg. 1)†. While simultaneous release can be seen as a well employed method for film distribution when it comes to small productions, larger films and movies which costs many millions may not see this as a useful method for allowing the public to access movies. Of course it is difficult to say how the future will take shape since major film producers such as George Lucas have already mentioned the benefits of simultaneous release as a means of fighting piracy. Additionally, the innovations used by independent producers and filmmakers may become attractive to larger movie houses but for the most part, what independent release has done for major movie studios is to shrink the window between launching a movie on the box office and launching it on DVD for rentals (Godas, 2005). Undoubtedly, the theatrical experience and the home movie watching experience are two different things and the impact of a work of art in the cinema and in the home may be quite different. Both experiences have their value and the

Need for Survival Essay Example for Free

Need for Survival Essay The first topic I will be talking about is your need for physical survival. There is the need for food and water you will need shelter and some other odds and ends. You will need food first of all you will need to find a place that produces a sufficient amount of food such as a vegetable patch or a shop or a farm. In the book tomorrow when the war began they went to one of the houses that had a good well running vegetable patch and they choose good fruit and vegetables that would last for a good and long period of time. Also during the story they ended up using the shearers quarters to hide from the army people this was also done to get out of the weather. They had many water supplies they had the water in hell the opened out dam the water in the bottles. In the episode of man vs wild he found a snake in by the creek and he caught it and he bit just behind the jaw line and it killed the snake instantly he saved the snake until later when he had set up his shelter and fire he found a shelter in an old cave he set up his fire and he then sat the snake on it until it cooked properly while the snake was cooking he went of and found a hole in which had dirty water in the bottom he used his shirt some charcoal and some rocks and dirt to act as a strainer and clean the water he had to repeat this a couple of times until the water was drinkable and that is how. I am going to summarise the basic survival skills that were used in man versed wild an there is more to survival than the physical survival skills there are mental and tactical survival skills which I will be talking about next. There is more to survival than physical survival there is mental survival which is what I will be talking about now.

Analysis of The Kids Are All Right :: essays research papers

Analysis of The Kids Are All Right by Susan Faludi Kids are crawling around in the dirt, screaming, and have not yet had their diapers changed because the day care provider seems to be in a trance watching the latest episode of the Montel Williams show. One of the workers strikes a child because she won’t stop crying about how hungry she is. The other worker just sits in her chair drinking Jack Daniels with a little Coke mixed in. Not all is well at the Wee World Child Center. But is this the impression that the public perceives of our daycare system in America?   Ã‚  Ã‚  Ã‚  Ã‚  Well, most people would say that this is how only a few daycares are run. But many people would still state that kids who have not been in daycare have a better chance at a more enjoyable life than those who have. Susan Faludi, who frequently writes about women’s issues and is the author of Backlash: The Undeclared War Against American Women, promotes daycare as an enhancement in a child’s life. In her essay, The Kids Are All Right, she claims that kids who attend daycare are more social, experimental, self-assured, cooperative and creative. Faludi’s argument is convincing because she provides solid authoritative sources, gives personal experiences of other girls who have been in day care, and refutes other researchers claims. Susan Faludi dives right into her argument and hits us with an informative source. Faludi cites Alison Clarke-Stewart, a professor of social ecology at the University California at Irvine, who found that social and intellectual development of children in day care was six to nine months ahead of children who stayed at home. This source is reliable because the author of the statement is an expert in the field of social ecology. Therefore this is an opinionative informative source because the researcher could be biased toward one side of the argument or the other. This matters to Faludi because audience could question the reliability of the source.   Ã‚  Ã‚  Ã‚  Ã‚  Susan Faludi also cites personal experience in the form of interviews done by Delores Gold and David Andres in paragraph number two. The interviews of the girls provide not only data on childcare accountability, but also serve to put a personal and more intimate effect on the argument. The interviews have a great effect on the reader because they are grounded in reality and have been conducted by experienced researchers.

Delusions of Grandeur †My Summer in Greece :: Personal Narrative

Delusions of Grandeur – My Summer in Greece It is the lawlessness of Greece that attracts both travelers and outcasts. They arrive on ferry boats with the eagerness of immigrants, drunk with notions of escape and pleasure. This hedonistic lure of the Greek islands is far removed from the academic splendor of mainland Europe. In myth, Greece is a land ruled by the selfish whimsy of the gods, and this climate of self-indulgence blows across the Ionian island of Corfu like a frolicking wind. Teetering, as it does, on the far edge of western civilization, Corfu presents itself as a haven or a refuge, depending on one’s orientation as traveler or derelict. Here, travelers can live out their adolescent fantasies and outcasts can be gods. The playground of these gods, the Mount Olympus of debauchery, spills down the steep east coast of Corfu like a glob of Pepto Bismol—the Pink Palace. I came to the Pink Palace in late May, one of a steady trickle of off-season travelers who had arrived just in time to enjoy the last of the cool nights before the torrent of peak season vacationers, drawn by the summer heat, filled the island to capacity. The last leg of a nine-month solo expedition through Europe, the Pink Palace was my last indulgence in freedom before I flew home to start college. On paper, the resort looked like Paradise—the very brochure seemed saturated with ambrosia. Pictures of gleeful scuba divers, vast cliffs that fell into the Ionian Sea and sunny rooms lured me from the mainland. But the brochure’s utopian promise—†Ideally situated on the sands of Agios Gordios beach, the Palace assures a stay that you’ll never forget†Ã¢â‚¬â€turned out to be, at best, a euphemistic appraisal of the jarring reality that awaited me. The Pink Palace was a glaring twentieth-century smear on an otherwise primitive landscape. At night, the profusion of light and music that came from the resort was as obnoxious and out of place as the sickly pink stucco structure that scarred the green hillside. Self-indulgence came in liquid form at the Pink Palace, with names like Ouzo, Blowjobs, B-52s, Kamikazes, and Alabama Slammers. Having dutifully saturated themselves with the culture of the mainland, my fellow guests now allowed themselves the corporeal pleasure of drunken oblivion.

Why It Is Important to Develop Sustainable Cities?

Why it is important to develop sustainable cities? With the rapid development of urbanization, there are an increasing number of serious problems emerging all over the world, especially in some developing countries. Therefore, if we want to live a sustainable life without destroying the natural resources and wildlife, some effective and feasible sustainable development policies must be taken step by step from now on. Firstly, too many people move from rural areas to urban areas, along with the high growth rate and the low death rate in the cities, which has led to space and housing shortages.There is no enough room for such a large amount people living in the cities, so poor housing conditions, such as squatter settlements and shanty towns are unavoidable. Such poorly constructive and unplanned shacks are usually lack of running water, electricity and sewage systems. Additional, people who live in the slums cannot afford to good quality education, healthcare and social services. To s olve the housing problems, one way is to improve the infrastructure and boost the employment opportunities in rural areas to inspire people to move back to countryside.Another solution is to build â€Å"satellite New Towns† and â€Å"New Territories† near the cities to disperse overcrowded people, like Hong Kong where it has made process on building the high-rise blocks of flats in new settlements. Secondly, the severe pollution problems are more obvious in the cities than those in the countryside. Because of the emission of cars and chemical factories, air pollution has become the biggest challenge for most city governors.It is essential to follow sustainable development policies, such as encouraging mass transit and building fast and efficient transport systems to find alternatives to cars. At the same time, regulations and laws are critical methods to fine or even close badly polluting factories and workshops but encourage environmental-friendly production activitie s. Lastly, there is continuous big concern on exhausting of non-renewable energy resources, i. e. oil, wood, gasoline and minerals. If we overuse and overexploit such energy resources blindly, how can our next generation live?So it is an urgent issue for human beings to discover and make good use of locally available renewable energy (solar, wind and biogas etc. ), which are clean and unlimited, but it will have so many limiting factors to make use of them, like technical financial restrictions. Overall, apparently, practical and feasible sustainable development policies are able to address most problems which come across in the process of human society developing. Therefore, it is vital and necessary to make more and more sustainable policies to keep the pace of urbanization. Word count: 418 words

Forming Plural Nouns in Italian

Forming Plural Nouns in Italian When you have just one bottiglia di vino  (bottle of wine), especially from one of the many family-run vineyards in Tuscany, you’re doing pretty well. But, if you have several  bottiglie di vino (bottles of wine), youre doing even better. Learning to speak fluent Italian requires that you understand the difference between singular and plural nouns. Turning singular nouns into plurals in Italian is a bit more difficult than in English. Learn the rules, though, and soon youll be able to turn one  bottiglia  into two or more  bottiglie  with ease. Creating Plural Nouns in Italian In Italian grammar, nouns must  agree not only in gender (masculine or feminine) but also in number (singular and plural). To form the plural of Italian nouns, vowel endings change to indicate a change in number. For regular masculine nouns that end in -o, for example, the ending typically changes to -i in the plural: Singular Plural English (Plural) fratello fratelli brothers libro libri books nonno nonni grandparents ragazzo ragazzi boys vino vini wines Plural Feminine Nouns Ending in -A As noted, the ending of plural nouns needs to change to agree  in gender. Regular feminine nouns that end in -a generally take an  -e ending in the plural: Singular Plural English (Plural) sorella sorelle sisters casa case houses penna penne pens pizza pizze pizzas ragazza ragazze girls Plural Nouns Ending in -E Plural nouns that end in  -e  (feminine or masculine) generally end in -i in the plural form. Singular Plural English (Plural) bicchiere bicchieri wine glasses chiave chiavi keys fiume fiumi rivers frase frasi sentences padre padri fathers Words of Foreign Origin When forming plural of nouns ending in a consonant, such as words of foreign origin, only the article changes, as in these examples, where the singular is listed on the left together with the English translation and the plural is printed on the right: Il film (the film) i film (the films)La photo (the photo) le photo (the photos)Il bar (the bar) I bar (the bars) Exceptions Its also important to know the exceptions when forming plural nouns, including: Feminine nouns ending in -ea change to -ee in the plural. For example: dea/dee (goddess/goddesses).Words that end with a grave accent, such as  la citt, (the city),  change only the final letter of the article, making the plural of this word,  le citt (the cities).Feminine nouns ending in -ca change to -che in the plural, as in  amica/amiche (friend/friends). For nouns ending in -e,  the plural forms end in -i   regardless of whether they are masculine or feminine. Additionally, some nouns appear to be feminine (ending in -a)  but are actually masculine, as in these examples: Il poeta i poeti / poet poetsIl poema i poemi / poem poemsIl problema i problemi / problem problemsIl tema i temi / topic topicsIl braccio le braccia / arm armsIl dito le dita / finger fingersIl labbro le labbra / lip lipsIl ginocchio le ginocchia / knee kneesIl lenzuolo le lenzuola / sheet sheetsIl muro I muri / wall walls The walls would be le mura  if you are talking about buildings, particularly historical buildings.

Questions the benefits of class room computers essays

Questions the benefits of class room computers essays Do computers really connect children to the world? argues the Alliance for Childhood (AFC) in the article Questions the Benefits of Classroom Computers. In this Article the author, Joanne Jacobs mainly speaks about the impact of computers on children today and also debates on whether computers are really good or bad for children. Children need more time to explore the real world, interact with people, and play with their friends than to sit inside a room and play on the computer. In fact, many schools have allocated more percentage of the budget towards buying computer and Internet access than buying books, apparatus for the laboratories and science experiments, which may help a kid to learn more. The AFC feels that the money could be spent to improve the school garden, organize camps and field trips etc. The author thinks that the money spent on technology could be better spent to train teachers to use effective reading and math programs and also to hire after-school instructors for struggling students. Also Computers actually connect children to trivial games, inappropriate adult materials and aggressive advertising. Therefore, computers do more harm than good to a child. Children do not have the mature mind to judge what is good or bad, they can easily be attracted to more bad things than good. In my opinion, I totally agree with the article and the impact of computers on the world. I do not think that computers connect children to the real world. Children are often in a dreamland where computers rule their mind. In todays technological world, computers are used in almost every field. They can be found everywhere (home, office, school, etc).. They have become an important part of our daily life. There is atleast one computer in almost every home in the United States of America. This gives children more access to computers. The first thing that attracts children to a computer are the computer games. I...

Smart Conversion Rate And Sales Funnel Secrets From Daniel McGaw

Smart Conversion Rate And Sales Funnel Secrets From Daniel McGaw A sales and marketing funnel is when people have an awareness of your brand and move closer to a buying decision. You want them to know, like, and trust you, so there is enough value for them to become your customer. What does your customer’s journey look like? Fortunately, today’s episode features Daniel McGaw, the founder of Effin Amazing and creator of UTM.io. Daniel is a conversion rate optimization and sales funnel expert. Find out about the magic you can get from links and how to increase Website and content conversions. What are the superpowers of what can be done with a link when shared online? Urchin tracking module (UTM) tags are bits of code you can add to the end of any link; it’s the only universal tracking method available Daniel’s product offers presets for teams to keep tags consistent Most entrepreneurs think about business in the wrong way; they focus on the logo, brand, mission, and other factors before they acquire customers Daniel thinks of business this way: Where is the demand? Do we have a customer? If we have a customer, then we have a business. How Effin Amazing got its name and gets a lot of attention Don’t ask for tons of information; just get an email address to optimize for leads Funnel Anatomy: Awareness, top of funnel (TOFU), middle of funnel (MOFU), bottom of funnel (BOFU), and referrals of the funnel (ROFU) Daniel’s company uses the Velocity/Impact/Confidence/Easy (VICE) framework to map a funnel, which includes documenting information, developing strategies, and building benchmarks Evaluate your team’s skills and abilities to augment VICE scores Most marketers and businesses go wrong when they expect people to buy too quickly; and do not get enough email addresses email is king and the lynchpin to success Learn more about your customers during the funnel stages, and try to educate them Links: Daniel McGaw Effin Amazing UTM Trello RealtimeBoard AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Daniel McGaw: â€Å"What are the superpowers that we can do with a link when sharing it online?† â€Å"We’re definitely trying to set the standard for how people make UTMs.† â€Å"You have to understand your target customer and what you’re trying to sell them.†

Office Management Assignment Example | Topics and Well Written Essays - 2750 words

Office Management - Assignment Example We have began to receive online application for mortgages in keeping with the high growth rate of the industry. Mortgage institutions originated approximately $2.3 trillion in total home mortgages in 2003. As mortgage manager handling a group of mortgage officers, I realize my task is more than just supervising my team and monitoring their performance. This is the professional level and I come to believe our relationship must subtly go beyond the professional realm for us to be effective as a team. In my mind, I have to assume a parent figure. I have to care for them, know when my officers are tired, pressured, or experiencing burnout. I have to guard against being a slave driver and instead be a coach, know the individual strength and weakness of my team members; know whom to send to field work and when, as well as whom to assign in-house when this particular "player" needs a respite from the rigors of field marketing. Out there are the capitalists looking for productive ways to invest their money. In the same spectrum are young professionals, young families needing to own houses for various reasons such as convenience, stability, and the humble pleasure of being able to provide a home for loved ones, where at the end of the day the family finds a sanctuary. This is the soft side of our hard functions.A home is more than just a house. It is the foundation of long-term financial and emotional security for one's family, one's very own piece of the American dream. Subtopic 3: selection, training, promotion and retention of employees I started as a mortgage officer myself. It helped a lot that aside from my bachelor's degree, I have had other training opportunities. I often tell my officers that they need to pursue a masteral program of study, even a doctorate if they can. On-the-job experiences are best complimented by research-based theories and principles placed in context by experts in the academe. So that when promotion time comes, those who have MBAs already have edge in climbing the corporate ladder. Subtopic 4: the ever-changing technological environment within an office Going online has truly made radical changes within the office. Applicants for

Ethics study of Nanotechnology Essay Example | Topics and Well Written Essays - 750 words

Ethics study of Nanotechnology - Essay Example This is because nanoparticles injected in the blood vessels might end up attacking cells leading to new maladies, hence worsening the ailing person’s condition. The other ethical issue, which I think nanotechnology will bring about, is the safety and elimination of nanoparticles once deposited in the environment such that they will not seep into other essential resources like water mostly used by living organisms. This is especially in the third world states whereby after purchasing nanotechnology products like cosmetics may end up depositing them inappropriately, hence becoming health hazards to people residing near dumpsites. In addition, there is an emerging concern regarding the increase of numerous corporations, which will result to utilizing nanotechnology knowhow in the future; whether they will apply it as necessitated and with consideration of consumer’s health. First pitfall which renders the use of nanotechnology being a challenge encompasses its characteristic phenomenon of varied materials behaving differently besides their respective dimensions shrinking while in use (Fleddermann). Hence, entailing those intending to use them ascertain exactly how a given material would behave before resulting to incorporating it into a certain area of application. This is because they may end up being more of disadvantage to human than how experts initially were anticipating to be beneficial compared to other materials. Another pitfall that may arise in the absence of meticulous testing or research encompasses certain materials’ surfaces being extremely reactive, whereas their bulky forms being inert during application. Hence, being a challenge during fabrication process due to this anomaly, which is also evident when using nanopowder obtained from reactive materials (Fleddermann). This is because nanopowder is more reactive than the parent

Effects of Socioeconomic Influences on Health Assignment

Effects of Socioeconomic Influences on Health - Assignment Example Unemployed people do not have reliable sources of income. Therefore, the individual is not able to cater for his or her basic needs adequately. Healthcare is a basic need for all humanity but requires a certain level of monetary input. Rising levels of unemployment limit people’s access to medical services because they lack funds that would cover their medical expenses. As a result, sick people may not get the medical care they need due to the lack of a source of income. People have different lifestyles, norms, and practices that define them. Some of these lifestyle aspects have severe effects on health. For instance, drug abusers including smokers and alcoholics are at the risk of contracting fatal diseases. Liver cirrhosis is a killer disorder that results from excessive consumption of alcohol. Lung cancer results from excessive smoking. These are diseases that have fatal consequences especially when treatment is not sought early enough. People’s diets also determine their health status. Obesity is common among individuals who eat large quantities of unhealthy food, for example, excessive fatty food consumption. The environment is a crucial determinant of the health status of the societies we live in. Certain environmental settings are characterized by unhealthy factors like pollution. Polluted environments herb various health infections. Respiratory disorders that result from air pollution are common in areas that contain industries that emit harmful gaseous elements into the atmosphere. To avoid health problems, residential premises should be moved away from polluted areas and industries should limit the emission of pollutants into the environment. Healthcare facilities are vital for the provision of medical services. A society that has adequate access to healthcare services is guaranteed an efficient solution to health problems. However, individuals with limited access to healthcare facilities for  example due to scarcity, find it difficult to counter health problems.  

Business Venture Essay Example | Topics and Well Written Essays - 2000 words

Business Venture - Essay Example Some of the themes include: Creation of a new (better) product, bringing in a product with more economic value than others, a vision for growth, desire to foster continuity to a family business and willingness to take uncertainty. ICEVED (2006) explained that research into entrepreneurial behaviour should consider contextual issues and identify the processes that give explicit explanation rather than just describing this phenomenon, and thus leaving the venture vulnerable to ambiguity Economics of value creation is the theme being addressed, and its relevance to the business plan. This heavy duty focus was picked because it is the chief reason for any business venture. This is a basic framework for evaluating and optimizing profits in a business operation. As a matter of emphasis, any business person desires to grow economically. The growth of one individual will automatically overlap into the country's economy. This theme enables a person to make a choice between the infinite business options, and what customers to target and further still how to manage the organisation. A business person is further faced with a forecast of whether there shall be an expansion in his or her venture or not and this is challenging. The road to prosperity is not always easy. Tough decisions have to be made. Such is the case when cornered with many business options to choose from. To support decision making process, a semi-quantitative dimension is added. This consists of general seven step evaluation process as below (Zero million.com, 2008). 1. The starting point is a list of strategic options, as they may have been identified during conventional strategic planning 2. The next step are to identify who will influence the value creation process 3. Find out what value drivers each of them use to influence it. 4. For customers representative of different segments, we can evaluate the value to the customer, the risk to the customer and the relative market power between buyer and seller. 5. The following step is to analyze the cost structure and understand how it scales with market size. 6. By combining the results from the two previous steps it is possible to find the optimal profit as a function of volume, value drivers and the other parameters. 7. In the final step the strategic implications of the various options are integrated with other knowledge to form the basis for selecting a winning business strategy. From a policy perspective, economics of value development; which the main theme of discussion, can be defined as efforts that seek to improve the economic well-being and quality of life for a community by creating Jobs, goods and services which override the former ones. Economic development is an area which pushes a country into progress, and in touches all aspects of an economy. This includes Financial, population, agricultural, technological and acquisition sector (Lupke, 2001). Of major interest is the expansion of the business plan named: White Lion Enterprise ltd. Analysing this business plan will bring to light various aspects, all

Students with mental illness and depression Essay

Students with mental illness and depression - Essay Example Anxiety and depression disorders are common mental illnesses known to exist. Mental illnesses occur mostly in the times of uncertainty or stress which can be resulting from people’s daily life activities. It is worth to understand that mental illnesses and disorders are real illnesses. Just like other illnesses, such as asthma or diabetes, most mental disorders or illnesses are episodic. (U.S. Department of Education). That means there are periods when people will be well and productive, as well as other times being unwell and their overall production and functioning, becomes low. Depression is just a mental disorder, but not a disease. Psychiatrists have tried to help people who seek medication for conditions of mental disorders such as depression, but they have failed to explain the meaning of disorder or depression. These conditions are called disorders but not diseases with a reason. Disorder means something out of ordinary, where depression and other known mental illnesse s belong. According to a report in 2001, the US Department of Education reported that the rate of school dropouts among the students with mental illness is approximately fifty percent (U.S. Department of Education). The above disorder is characterized by the lack of ability to remain focused on a task, excessive activity, and impulsive behavior or inability to remain for a some moments. That means there are periods when people will be well and productive, as well as other times being unwell and their overall.

Business Venture Essay Example | Topics and Well Written Essays - 2000 words

Business Venture - Essay Example Some of the themes include: Creation of a new (better) product, bringing in a product with more economic value than others, a vision for growth, desire to foster continuity to a family business and willingness to take uncertainty. ICEVED (2006) explained that research into entrepreneurial behaviour should consider contextual issues and identify the processes that give explicit explanation rather than just describing this phenomenon, and thus leaving the venture vulnerable to ambiguity Economics of value creation is the theme being addressed, and its relevance to the business plan. This heavy duty focus was picked because it is the chief reason for any business venture. This is a basic framework for evaluating and optimizing profits in a business operation. As a matter of emphasis, any business person desires to grow economically. The growth of one individual will automatically overlap into the country's economy. This theme enables a person to make a choice between the infinite business options, and what customers to target and further still how to manage the organisation. A business person is further faced with a forecast of whether there shall be an expansion in his or her venture or not and this is challenging. The road to prosperity is not always easy. Tough decisions have to be made. Such is the case when cornered with many business options to choose from. To support decision making process, a semi-quantitative dimension is added. This consists of general seven step evaluation process as below (Zero million.com, 2008). 1. The starting point is a list of strategic options, as they may have been identified during conventional strategic planning 2. The next step are to identify who will influence the value creation process 3. Find out what value drivers each of them use to influence it. 4. For customers representative of different segments, we can evaluate the value to the customer, the risk to the customer and the relative market power between buyer and seller. 5. The following step is to analyze the cost structure and understand how it scales with market size. 6. By combining the results from the two previous steps it is possible to find the optimal profit as a function of volume, value drivers and the other parameters. 7. In the final step the strategic implications of the various options are integrated with other knowledge to form the basis for selecting a winning business strategy. From a policy perspective, economics of value development; which the main theme of discussion, can be defined as efforts that seek to improve the economic well-being and quality of life for a community by creating Jobs, goods and services which override the former ones. Economic development is an area which pushes a country into progress, and in touches all aspects of an economy. This includes Financial, population, agricultural, technological and acquisition sector (Lupke, 2001). Of major interest is the expansion of the business plan named: White Lion Enterprise ltd. Analysing this business plan will bring to light various aspects, all

The NHS Improvement Plan 2004 Essay Example | Topics and Well Written Essays - 1000 words

The NHS Improvement Plan 2004 - Essay Example imaging tests who do not have an appointment within 20 weeks will be offered the choice of having their scan at another provider within a maximum of 20 weeks. This brings new challenges to the NHS, for it covers all diagnostic imaging tests apart from CT and MRI, and other clinical specialities like echocardiography, ultrasound scanning performed in urology/urodynamics and GI physiology, and vascular scanning performed in vascular technology departments. This obviously brings the independent providers into the scene. It is true that whenever choice is introduced, local services tend to improve. Firstly, the threat of competition leads local services to improve their standards. Second, choice leads to the creation of new provision which benefits local people. This will certainly ring true for the imaging services as well. People are to have control over issues like when and where to get a screening done and thereby ensure the quality and convenience that they want. But the local independent sector providers are more or less new to the market. As such, strong management and co-ordination of services by clinicians, radiographers and managers is imperative for ensuring the safety of the patients. Moreover, there are various concerns about the quality of service provided by the independent sector. In June 2004, Alliance Medical Ltd. won a contract to supply the NHS with 130000 MRI Scans per annum for five years. The contract was widely criticised by healthcare unions, including the Society of Radiographers (SoR) which said that the government should have consulted radiographers and those who knew the service best. Patients given MRI scans by Alliance Medical Ltd... The researcher of this essay aims to critically evaluate the statement "By 2008, the Independent Sector will provide up to 15% of procedures on behalf of the NHS" and indicate what effect this will have on NHS Services provided by Imaging Departments of the United Kingdom. The researcher states that NHS Improvement Plan, 2004, predicts a promising healthcare scenario with the policy makers making it clear that the independent sector will play a key role in delivering NHS care, providing upto 15 percent of procedures on behalf of NHS in order to support capacity and choice. This will certainly provide better opportunities for patients as they will have an increased number of choices. The researcher mentiones that there are various concerns about the quality of service provided by the independent sector today. Thus, an increase in the number of choices will have major implications for imaging services as this has reduced waiting times to a great extent. It is describes that this will c ertainly ring true for the imaging services as well. But problems continue to surface, as the services are not integrated into NHS Departments of Radiology to an extent, which the situation demands. In conclusion, the researcher sums up that an ideal approach, in this case, would be enabling flexibility of staffing, and making the best use of teleradiology with images acquired being transmitted to an available radiologist and at the same time maintaining skills and quality assurance of machines and staff.

Chocolate Industry Essay Example for Free

Chocolate Industry Essay The Chocolate industry in the UK has been facing many challenges in recent times. The escalation of prices of the main ingrediants such as cocoa, milk and sugar has forced companies to increase prices. Customers showed resistance to higher prices which prompted brands such as Cadbury Masterfoods (Galaxy) to reduce packaging sizes. Concerns among the public regarding obesity has also led chocolate companies to bring out smaller sizes of chocolate. A big issue facing the industry are cocoa prices hitting a 33% high in 2010 due to growing demands from the chocolate industry and a disappointing crop in the Ivory Coast, an important grower of cocoa. As per Euromonitor reports the total value of the chocolate market has grown by 3% to 5. 4 million from 2009. The main players in the market in UK are Cadbury (owned by Kraft Foods), Mars Nestle. Cadbury as of 2010 accounts for 31% value share in the market. In 2010 acquired Cadbury Plc in January 2010 for ? 11. 5 billion. Cadbury Trebor Bassett (CTB) is the confectionery division of the company, which holds a large stake in the three key confectionery areas – sugar, gum and chocolate. CTB’s key brand in the chocolate market is Dairy Milk. This acquisition has helped Cadbury as well as Kraft Foods by increasing their economies of scale as well as bring out more options to customers. Cadbury Ltd operates in both the chocolate and sugar confectionery markets. It manufactures branded confectionery and beverages, including the internationally-successful Cadbury chocolate brand. The company also manufactures dark chocolate under the Bourneville name, as well as supplying Maynards, Trebor and Basset sugar confectionery. The company owns the chewing gum brand Trident and manufactures the medicated sweet, Halls Soothers. Cadbury chocolate brands in the UK include: Dairy Milk, Wispa, Twirl, Twisted, Freddo, Crunchie, Chomp, Bournville, Decker, Boost, Flake, Dream, Time Out, Star Bar, Picnic, Fudge, Snack, Brunch, Curly Wurly, Roses, Creme Egg, Variety and its standalone organic chocolate brand Green Black’s. Cadbury also produces several other items of confectionary however the focus in this project is chocolate. In this project we will look at the competitive pressures facing Cadbury and how it remains the market share leader. Cadbury Ltd registered a turnover of ? 5. 98bn in the year ending 31st December 2009, up from ? 5. 38bn in 2008. In 2009, pre-tax profit stood at ? 378m, after falling by 5. 5% from ? 400m in 2008. Below is a graph showing positions of all key market players FIVE FORCES TOOL. Michael E Porter devised ‘Porter’s Five Forces tool’ as a way for companies to ascertain market attractiveness and competition with other companies. This tool is not just used by commercial organizations but also by public organizations and not for profit companies to understand their customers and suppliers. In the chocolate industry there is heavy rivalry due to the presence of several large scale and world renowned market players such as Nestle, Cadbury and Mars. Cadbury among others produces countlines, boxed chocolates and sharing bags as well as blocks and moulded bars. RIVALRY AMONG EXISTING COMPANIES Existing rivalry among market players in an industry is an important part of judging market attractiveness and competition. Cadbury in UK faces competition mainly from Mars and Nestle. These three brands command equal market shares in UK and an extra percentage of market share creates big marketing spends, strong pricing and new launches of products within the company. In March 2008, Mars acquired the sugar confectionery company Wrigley US, while, in 2010, Kraft Foods completed its acquisition of Cadbury. As per Keynote reports Nestle is expected to buy out US Hershey brand. Nestle is left with reduced market share after acquisitions of Mars Cadbury. Periods of low market growth according to Porter (1980) particularly during maturity or decline of product cycles intensify competition. Competitors take advantage of the saturation of other products. With excess production capacity and lesser competition, several players engage in price competition to get higher sales. Cadbury goes head to head with Nestle Mars as other players have fairly smaller market shares and often struggle due to these top companies. According to Hooley et all (Marketing strategy and competitive positioning) high exit barriers for a company lead to higher competition as well. If a company is unable to exit a market due to high initial investments, high costs of redundancy (monetary and social) they work harder to compete with other companies. Several companies have egotistical as well as psychological reasons for remaining in a market and ensure they stay on top of people’s minds as exiting is not an option due to brand history and value. Brands such as Cadbury have incredible media presence covering internet, television, print, etc. Cadbury is a major player on the internet and uses this tool as an advantage over competitors. Newer avenues such as E-markets are intensifying competition and deterring exit of big companies. Competition in the chocolate industry is also increased due to the fact that product differentiation is low. The intrinsic quality and external value of a bar of chocolate is similar therefore competition for sales is increased. Switching costs in terms of price and availability for customers is low as many players have similar varieties of chocolate on offer. Customers may not face difficulty in changing from one brand to another due to such factors and this leads to Cadbury, Nestle and Mars to participate in increased competitiveness for higher market share. According to Hooley et All (Marketing strategy competitive positioning) if fixed costs are high then competitive is intensified. THE THREAT OF MARKET ENTRY The chocolate industry must be prepared for the entrance of new competition. Several factors can allow companies from entering into an industry. The chocolate industry has several companies that hold highest market share however there are also small companies as well as a lot of new entrants. New companies enter the industry if cost of entry is low. Companies with relatively less resources can break into markets if capital and investment is low. The requirement of large financial resources in order to compete with established brands can deter new entrants. In the chocolate industry deterrents include rising prices of supplies like cocoa, sugar and milk. The health awareness among the public has also led to dropping sales and this can be a problem for new entrants. Factors distribution channels being accessible for all chocolate companies gives new companies accessibility to enter the market due to heavy presence to retail outlets. Competitive retaliation according to Hooley can hinder entrance of new and fairly smaller companies. Big players such as Cadbury can pursue aggressive marketing strategies to combat new companies from taking over. If bigger companies were unable to respond to new companies with competitive retaliation then it would be far easier for companies to enter. The chocolate industry is composed of very few companies as the main players (Cadbury, Kit Kat Nestle) hold highest market shares. These companies have aggressive market strategies and customer loyalty as well. Existing companies have the funds to expand their presence in the market through acquisitions or mergers. For example, in 2003, Cadbury acquired the Natural Confectionery Company, which has since become a well-known product in the sugar confectionery market. Such extensions serve to diversify the market, while introducing more options in terms of products and brands. Product differentiation can also trigger entry of new companies. The chocolate market is flexible and many different varieties of chocolate can be found. New companies can use this to their advantage by launching specialized products to cater different tastes. In the chocolate industry there are several brands offering niche variety of chocolates whereas the top players are creating extensions similar to what the competitor is providing. Cadbury offers a wide variety of chocolates to compete with Mars Nestle as well as other brands such as Ferrero Rocher, Lindtt Thorntons. Hooley states that when there are gaps in a market new entrants can enter with ease. In highly segmented markets, new entrants can cater to specialized segments of the market as well as newer and experimental audiences. In every industry companies need to understand diversifying interests and requirements of customers or else new entrants can use this opportunity to cater to new tastes and needs of customers. In the chocolate industry more and more varieties of chocolate are available and there is a demand for different types of chocolates that many specialized and newer brands are approaching giving a tough time to established brands such as Cadbury. THE THREAT OF SUBSTITUTES: Every industry including the chocolate industry is threatened by substitutes. New companies can come in and revolutionize the market and offer better and more unique substitutes of whatever is already on offer. In the chocolate industry new companies can provide better alternatives of existing products by offering cheaper prices and better quality. Product improvements can be made and this makes newer companies gain an advantage over existing companies. Due to health concerns in UK many customers are shifting to options such as biscuits. BARGAINING POWER OF SUPPLIERS. In the chocolate industry suppliers can gain power by increasing prices, limiting quality and services. The rising prices of Cocoa are forcing many chocolate brands to increase prices or reduce packaging size of chocolates. Bargaining power of suppliers are medium as even the suppliers require these brands to buy. The cocoa industry depends on the confectionary industry. However to combat the high prices Cadbury is reduce. ng packaging of sizes. The price of cocoa is consistently rising and the market is very volatile BARGAINING POWER OF BUYERS The other side of powerful suppliers are powerful buyers. Buyers today are expecting better quality and cheaper prices. Since chocolate is a standardized product buyers can choose between many brands and switching costs are low. Brands such as Cadbury and Nestle are following customer demands such as creating healthy alternatives as well as suiting their requirements in terms of flavours, types of chocolate, etc. Due to recession in the UK many people prefer to remain at home and Cadbury is creating ‘Nights in’ options such as chocolate sharing bags. Bargaining power of buyers is high as they have the option to switch to several options. GENERIC STRATEGY OPTIONS According to Porter, a company can outperform other companies in a competitive arena through: 1. Cost Leadership 2. Differentiation 3. Focus As of 2009 Cadbury UK ltd remains market leader in chocolate confectionary accounting for 31% in value sales. With new product developments and extensions Cadbury hopes to woo new customers. With the takeover by Kraft Foods Cadbury is benefitted by widespread distribution and larger economies of scale COST LEADERSHIP: Cadbury is not a cost leader in the market however follows competitive pricing along with Mars Nestle. Due to cocoa prices rising they are increasing prices or reducing package sizes yet maintaining almost similar prices so no one can gain competitive price advantage. In October 2010, The Grocer revealed that Cadbury and Nestle were to increase their recommended retail prices by up to 7% across some of their most popular lines, including Dairy Milk, Wispa and Yorkie. Rising commodity prices led to a 3 pence (p) price increase on standard Cadbury Dairy Milk bars in October — a 30% increase on 2007 — taking the retail price of the chocolate bar to 56p. DIFFERENTIATION: Cadbury provides similar products to its competitors therefore differentiation is hard to achieve. Cadbury’s Diary Milk however is their best selling chocolate and is a plain chocolate. A similar product cannot be found in competitiors. Cadbury however is known for its unique taste and therefore offers differentiation as competitors cannot imitate the same taste. FOCUS: Competitive advantage can be gained if Cadbury focuses on target groups. As per consumer research volumes of chocolate consumed are falling however the same amounts of people are eating chocolate. Several factors such as negative health effects of chocolate and the concept of ‘staying in’ due to recession are deterring consumers from consuming chocolate. Cadbury’s responded to the increasing concern over unhealthy ingredients with the acquisition of the Natural Confectionery Company, which manufactures sweets without artificial colouring or flavourings. Cadbury can capitalise on captive audiences staying in at home with chocolate sharing bags and boxes such as Buttons Roses. Nestle is known to have partnered with Empire magazine’s dvd rental service to gain advantage over this ‘stay at home’ audience. Cadbury also needs to focus on ethical sourcing as people in the UK are expecting companies to conduct business in a socially responsible manner. Cadbury is a supporter of sustainable cocoa farming and in order to appeal to global audiences they entered into Fairtrade. To summarize focus can be on health concerns, ethical sourcing and corporate responsibility as well as seasonal demand during Christmas , Easter, ETC. Cadbury among its competitors also leads in brand extensions, the revival of Wispa is an important example. Competitors feel it comes in the way of original brand sales however Cadbury found success. RESOURCE BASED VIEW: According to the resource based view companies can achieve high performance through their developed resources. This view bases success of a company on its assets and capabilities which help to create competitive advantage. As per the resource based theory competitive edge can be found if companies possess the following characteristics: value, rarity, inimitability and non-substitutability (VRIN MODEL). Resources are further classified into tangible and intangible assets. Intangible Resources for Cadbury are: 1. Brand Name: The brand name Cadbury is very renowned. Kraft’s takeover has helped Kraft more than it has for Cadbury. Cadbury is an easily recognized brand name and is the market share leader in the UK. 2. Reputation: Cadbury has a very good reputation among buyers in the UK. In 2010 Cadbury became Fairtrade and also follows ethical sourcing of cocoa which has helped enhance its image. Cadbury’s history goes beyond 150 years and is considered a top brand. 3. Country of Origin: Country of origin is also an asset and in the case of Cadbury, the COO is UK. The COO is a method of evaluation for quality. Customers except a lot more when a brand originates from certain countries. 4. Market Domination: Cadbury has an additional asset of market domination. As of 2010 as per Euromonitor reports, Cadbury leads market share in the UK accounting for 31% value share in UK. The Kraft takeover has only helped in increasing the dominance of Cadbury due to increased distribution networks and extensive economies of scale. Following the Kraft takeover in February 2010, sales of Cadbury’s Dairy Milk were up 12. 8% and Cadbury’s overall chocolate confectionery business grew by 5%. Although Kraft’s chocolate sales rose faster in percentage terms, at 7. 5% for the 52 weeks ending 30th October 2010, this was the result of increased distribution. Cadbury’s acquisition has helped Kraft Foods. Supply chain assets such as a strong distribution network and good relationship with suppliers (cocoa, milk sugar) are also a strong asset for Cadbury. Cadbury is available at all retail outlets and due to its ethical sourcing objectives and fair-trade association it shares a good relationship with suppliers despite the volatile price environment. Other strong intangible assets for Cadbury include its existing large customer base, glowing corporate culture and production expertise. Tangible assets for Cadbury are factory and equipment as well as cash/cash equivalents. Below is a table listing assets of Cadbury on a Likert scale. Rated from 1 to 5 (5 being the highest) INTANGIBLE ASSETS: Resources| Value| Rarity| Inimitability| Non Substitutability| Brand Name| 5| 5| 5| 5| Reputation| 5| 4| 3| | Country of Origin| 5| 3| 3| 3| Market Domination| 5| 3| 3| 3| Supply Chain Assets| 5| 3| 3| 3|. To gain competitive advantage, capabilities of a firm should also be taken into consideration. According to Hooley, processes that deploy assets are capabilities. Several marketing capabilities should be included such as robust advertising and promotion strategies, distribution capabilities, pricing etc. The following capabilities can apply to Cadbury: * Advertising Promotions: Effective communications can take place through advertising, public relations, direct marketing, etc. Cadbury also launched a ? 50m advertising plan in 2010 as part of its official sponsorship of the London 2012. In recent time Cadbury has received good PR for becoming a fairtrade product. On 28th February 2011, the company began its ‘Fairtrade Fortnight’, after Cadbury announced that it planned to donate 20% of total sales from its fairtrade products to charity in order to fund a program that would give Ghanaian cocoa farmers solar panels. Examples of such good PR and great advertising campaigns help in Cadbury’s aim to gain competitive advantage. * Distribution capability: Distribution capability is a capability for Cadbury as it is available in all grocery stores including large scale retailers such as Tesco, Sainsbury Asda. * Product developments: Cadbury’s newest innovations and brand extensions such as Diary Milk bliss (vanilla cream centre, extension of Diary Milk) are capabilities that help Cadbury achieve competitive advantage. Cadbury has also reintroduced Wispa which has been a big seller. During seasonal and festive times Cadbury innovates and brings out products that it is renowned for. Cadbury’s seasonal range offering new product innovations, such as Caramel Bunnies and Creme eggs are a popular choice that set it apart from competitors. CADBURY’S RELATIONSHIPS: Cadbury maintains a good relationship with its customers through effective marketing and PR tools such as social marketing and their website. Cadbury also has a good relationship with its suppliers, In order to achieve corporate social responsibility they have gone fairtrade and continue to support ethical farming of supplies such as cocoa. In 2011 cadbury donated one fifth of its profits from all fair trade certified products sold during fair trade fortnight (28th feb-13th march) to fund solar power projects in Ghana’s cocoa farming communities. Today sales of Cadbury’s Dairy Milk have resulted in 2. 3 million pounds of fairtrade premium paid to Kuapa Kokoo, a fairtrade cooperative for farmers. Cadbury has pledged to invest 45 million pounds over 10 years to secure sustainable future of cocoa farming in Ghana, India, South East Asia and the Caribbean. Cadbury has also invested in farmer education and also reducing its carbon footprint. Cadbury also keeps a good relationship with its distribution channels such as retail outlets like Tesco Asda. Relationships with the media, consumers, suppliers and distributors are the most important relationships for Cadbury. RECOMMENDATION Chocolate remains by far the largest sector of the confectionery market, with sales rising by 17% over the 5 years, compared to the sugar confectionery market which grew by just 6. 3% over the same period. This was principally down to the continued popularity of chocolate products and the rising retail price of confectionery. Countering highly competitive environment through differentiating your product and providing something different from competitors. A tough marketing strategy should be created to help increase value of the product among customers. This creates higher entry barriers for new market players and despite industry growth, market share and costs of supply a brand can cement its own and undisputable position. If product cycle reaches decline then the brand should work to reinvent the product. Cadbury at present is the market leader and with the association with Kraft they can benefit from synergistic strategies. The past few years have also seen concerns regarding the ethical sourcing and production of confectionery products escalate. As a result, organic and fairtrade ingredients have become more widely used in confectionery. Cadbury has created a good name for itself by going fairtrade and must continue to produce in ethical ways. In order to maintain competitive advantage Cadbury must continue to analyse market trends such as healthy eating, staying in and sharing as well as the public’s interest in corporate responsibility. As per keynote reports the price of cocoa and sugar has increased dramatically over the 5-year review period, which is likely to have an adverse affect on the chocolate confectionery sector. Although some companies maintained a good level of ingredient stocks in 2010, the rising cost of commodities, coupled with the increase in value added tax (VAT) in January,is likely to have a more noticeable effect on the industry in 2011. In the UK, the confectionery market continues to enjoy a high level of consumer penetration, with nearly nine out of ten adults purchasing chocolate bars or similar products on a regular or semi-regular basis. However, the market’s large size, its abundance of products and the dominance of well-known brands such as Cadbury. In response to economic downturns and the escalating prices of supplies, Cadbury should respond by producing budget and value items. In a response to escalating cocoa prices Cadbury has responded by not passing price increases onto customers by reducing the size of its products. In February 2011, Cadbury reduced its 140 gram (g) bar of Dairy Milk to 120g (removing two squares), but kept the price the same. Cadbury in order to maintain competitive advantage must continue to offer the customer value through its resources, keep the prices low as well as keep innovating and providing newer products. Another strength Cadbury should concentrate is on to keep focussing on key brands such as Dairy Milk. To have an advantage over competitors Cadbury must continue to follow market trends. REFERENCING Euromonitor reports Hooley, G. , Piercy, N. F. , and Nicoulaud, B. (2008) Marketing Strategy and Competitive Positioning, 4th Ed. , Harlow: FT Prentice-Hall Keynote reports Mintel reports Porter, M. E. (1980c) Competitive Strategy, New York: Free Press Porter, M. E. (1980b) How competitive forces shape strategy, McKinsey Quarterly, Spring, No. 2, pp. 34-50 www. cadbury. co. uk.

Nestle: Quality Control Management

Nestle: Quality Control Management Since it began over 130 years ago, Nestlà ©s success with product innovations and business acquisitions has turned it into the largest Food Company in the world. As the years have passed, the Nestlà © family has successfully grown to include soups, coffee, cereals, frozen products, chocolates, yoghurts, mineral water and other food products. In the beginning in the 70s, Nestlà © has continued to expand its product portfolio to include pet foods, pharmaceutical products and cosmetics as well. Nestlà © wants to be known as a Respected, Trustworthy, Food, Nutrition, Health and Wellness Company. All the actions are guided by a series of business principles. Market research showed that customers of Nestlà © have a genuine and growing interest in information about its brands. In particular, consumers want more information about what they eat and drink. They felt this information should be supplied as part of the product and they have the right to know it. So, in this assignment, we will discuss about the quality management of nestle. Quality management can be divided into three components: quality control, quality assurance and quality improvement. In nestle, quality is the number one priority. Other than that, they also continuously improving their product, known as kaizen. The important of quality management to Nestle is to win customer trust and preferences, it everybodys commitment, strive for zero defects and no waste, guarantee food safety and full compliance. Thinking globally acting local What is Quality Management? Quality management consists of three main components. There are quality control, quality assurance and quality improvement. Quality management is the organization activities to ensure the product is achieving the quality requirement. Therefore, in order to achieve the quality requirement, the component in quality management is used to achieve it. Quality Control Quality control is a process of review the product or service to ensure that they reach a certain standard or requirement. From the above definition, we can say that the requirements will achieve by the done the organization activities in the process of products manufacture or services provided. To uncover defect, the organization need to monitor the standard, make measurement and take corrective action. Quality control (QC) is a procedure to ensure that a manufactured product or performed service meets the requirements of the client or customer. Quality Assurance Quality assurance defined as a tool in quality system to fulfilled quality requirements of product and service by planning and systematic activities. From the above definition of quality control, we can say that to make sure a qood quality of product and service, a set of procedures is used in the process. Besides that, this quality assurance tries to avoid and minimize the defect in process by improving and stabilizing production. QA is refers to a set of procedures intended to ensure that product or service under development before work is done to achieves specified requirements. Steps of Quality Assurance ØPlan: Establish objectives and processes required to deliver the desired results. ØDo: Implement the process developed. ØCheck: Monitor and evaluate the implemented process by testing the results against the predetermined objectives ØAct: Apply actions necessary for improvement if the results require changes. Quality Improvement Quality improvement is a continuous improving of quality in manufacturing goods or services. There are various models used and there is some quite often discussed which is: FADE PDSA Six Sigma (DMAIC) CQI: Continuous Quality Improvement TQM: Total Quality Management FADE There are 4 broad steps to the FADE QI model: FOCUS: Define and verify the process to be improved ANALYZE: Collect and analyze data to establish baselines, identify root causes and point toward possible solutions DEVELOP: Based on the data, develop action plans for improvement, including implementation, communication, and measuring/monitoring EXECUTE: Implement the action plans, on a pilot basis as indicated, and EVALUATE: Install an ongoing measuring/monitoring (process control) system to ensure success. PDSA Another commonly used QI model is the PDSA cycle: PLAN: Plan a change or test of how something works. DO: Carry out the plan. STUDY: Look at the results. What did you find out? ACT: Decide what actions should be taken to improve. Repeat as needed until the desired goal is achieved Six Sigma Another model for improvement is Six Sigma. Six sigma is a statistical method based on the quality control process to improve the product process and service. Six sigma refers to the statistical evaluation showed that the rate of 3.4 errors per million products. To complete the process of improvement, there are two model used in Six Sigma: DMAIC and DMADV. DMAIC (define, measure, analyze, improve, control) also pronounced, as duh-may-ick is an improvement system by minimize the defect in quality of product process and service and looking for incremental improvement. DMADV (define, measure, analyze, design, verify) also pronounced, as duh-mad-vee is an improvement system used to develop new processor products at Six Sigma quality levels. Total Quality Management (TQM) TQM is a quality management process that change the whole organization based on customer oriented quality, continuous improvement, organizational involvement in processes and solving a problem in a team. This will fulfilled the customer requirement by producing the product and service, which exceeds the customer needs. In total quality management, the customer determines the quality of output. The output with the high quality will meet the requirement and expectation of customer. From managing outcomes to managing and improving processes there are shifting in focus: from what to do to how to do the processes better. Quality performance expands to include how well the relationship of each part to the process and each part of the process works. Also, process improvement focuses on continuously achieving the greatest potential benefit for our customers. Continuous Quality Improvement (CQI) In improving the quality management, total quality management stress on a process of continuous improvement. Principles in the quality management, there are some of management principle that can be used as a guideline for upper management in improving organization performance. The are eight principles cover customer focus, leadership, involvement of people, process approach, system approach to management, continual improvement, factual approach to decision-making and mutually beneficial supplier relationships. Among from the 8 principles, we have chosen Leadership to describe in Nestlà © group. Principle : Leadership Leadership refers to the ability to influence people to achieve the organization goals and ability to create a climate of innovation and to think outside the box. Leadership also must have willingness to accept change and the ability to manage it. At all levels, members of the Nestlà © Management are more concerned with continuously adding value to the Company compared to exercising formal authority. A high involvement of each employee and a common mindset geared to results is materializing. Contributing to results through project work and special assignments becomes more frequent, reaching beyond conventional boundaries in order to contribute to wider group performance. All those issue that allows others to progress in their work and to develop their capabilities by their ability to motivate and to develop people. As well as a high level of interest in other cultures and life-styles there also curiosity and open mindedness. As well as to sharing knowledge and ideas freely with othe rs, this also includes a commitment to continuous learning and improving. Inspection Under traditional quality control, inspection of products and services, which is checking on the process to make sure that whats being produced is meeting the required standard and takes place during and at the end of the operations process. Nestlà © Quality Management of Nestlà © In Nestlà © group, they prioritized quality. There are over ten million people through out the world enjoying Nestlà ©s products each and everyday. Nestlà © conducts business on a global scale; everyone pays careful attention to the cultural bias and personal tastes of each country, because each food culture is based on the distinct characteristics of that particular region. However, it will not going to be too far in the pursuit of food safety and quality management. Nestlà © has attained a world-class level by applying Nestlà © Quality Management System to all their products. Nestlà © respects to all relevant laws and regulations of each country, but also implements their own independent high standards of total quality management throughout every aspect of the manufacturing process, from raw materials to end products, in order to consistently bring safe and quality products to consumers around the globe. Furthermore, they are continuously improving their products (KAIZEN) in the global network, which the headquarters of the quality management department in Switzerland, and through the performance of regular inspections that ensure their quality management system is functioning at the highest level. What is Kaizen? Kaizen (Japanese for improvement or change for the better) refers to practices on continuous improvement of processes in manufacturing, engineering, supporting business processes, and management. It also applies to processes, such as purchasing and logistics that crosses organizational boundaries into the supply chain. By improving standardized activities and processes, kaizen aims to get rid of waste. After the Second World War, Kaizen was first implemented in several Japanese businesses influenced in part by American business and quality management teachers who visited the country. And now, it has spread throughout the around world. The importance of quality in Nestle Quality is the foundation of Nestlà © food, nutrition, health and Wellness Company Nestlà © strives to create value that can be sustained over the long term by meeting consumer needs for nutrition, enjoyment and Quality they can trust. Everyday, millions of people all over the world show their confidence in us by choosing Nestlà © products and brands. This confidence is based on our Quality image and a reputation for high standards that has been built up over many years. Every product on the shelf, every service and every customer helps to shape this image. A Nestlà © brand name on a product is a promise to the customer that it is safe to consume, that it complies with all relevant laws and regulations and that it constantly meets high standards of Quality. Each and every Nestlà © employee is involved in and dedicated to achieving high Quality standards for our customers and consumers. Quality is to win consumer trust and preference They are committed to offering products and services to their customers and consumers that meet their needs have their preference and provide sound nutrition. Nestlà © wants to win the trust of their customers and consumers by continuously listening to them by understanding their expectations and consistently satisfying their needs and preferences. Their customers and consumers are at the center of their attention and they recognize their legitimate interest in the behavior, beliefs and actions of Nestlà © behind brands in which they place their trust. Quality is everybodys commitment Demonstrates its commitment towards quality by practicing and living what they reach. All Nestlà © functions across their Value Chain are fully responsible for observing mandatory principles, norms and instructions for maintaining agreed Quality standards and for constantly improving them. Their quality personnel at all levels are the guardians of Quality Food Safety and Regulatory Compliance. They promote quality awareness, assess, performance, and challenge the organization to sustain and improve quality standards. They communicate their quality standards to their Business Partners who are expected to share the same commitment to quality and to meet their requirements consistently. Quality is to strive for zero defects and no waste They focus on facts and results and they strive for zero defect and excellence in everything they do. They adopt a no waste attitude and they constantly look for competitiveness and opportunities for continuous improvement of the Quality Standards delivered to their customers and consumers. They provide adequate resources equipment procedures and systems to ensure high quality standards. They build the necessary competence and technical skills. They develop training and teamwork that are crucial to the successful implementation of these standards and to the achievement of excellence and competitiveness. Quality is to guarantee food safety and full compliance They enforce full compliance with the mandatory standards and principals of their quality management system, which include Food Safety Regulatory and quality requirements in every step of their Value Chain. They measure their quality performance as well as the satisfaction of their customers and consumers by listening to them. Shortcomings and mistakes are analyzed and trigger an immediate action plan for correction and improvement. Their quality management system is aligned with international standards and full transparency is ensured through verification by independent external bodies. They strive for the flawless execution of their quality activities throughout their organization based on rigorous discipline on pro-activeness and on factual and open communications Quality Policy Intentions, direction and aims regarding quality of its products and processes in top management expression. Success is built by quality Quality is very important for their success. Nestlà © product has been chosen by millions of people in this world because they trust Nestle brand. This confidence comes from the quality image and a good reputation for high standards of quality that has been built up over many years by Nestlà ©. Every product, service and customer contact helps to build up this image in Nestle. Customer confidence that the product are safe to consume is based on the look of Nestle brand name on a product, that it complies with all regulations and that it meets high standards of quality. People, equipment and instruments are made available to ensure safety and conformity of Nestlà © products at all times. Companies with high quality standards are able to minimize the possibility of making mistakes, waste less time and money and are more productive. Therefore, quality is the most vital criteria and it is the key for Nestlà © to achieve success for today and future. Quality is a competitive advantage Nestlà © is a world brand and live in a competitive world and must never forget that customers have the right to make their choice. If the customers are not satisfied with a Nestlà © product, they are free to switch to another brand. For Nestlà ©s company goal, they want to provide superior value in every product category and market sectoring which they include in market to complete and promote they brand. The pursuit of highest quality of product at any price is no guarantee for success, nor is a single-minded cost-cutting approach. Lasting competitive benefit is gained from a balanced search for optimal value to customers, by simultaneous improvement of quality and reduction of cost. Quality is made by people Building quality needs adequate equipment, procedures and systems, including dedicated people. Each and every Nestlà © employees must be confident in doing his best to produce higher quality products and services. Therefore, training and teamwork are important to the successful implementation of high quality standards. Teamwork allows us to achieve results that are better than the sum of individual job or efforts. They motivate employees by demonstrating management commitment to quality, by setting effective goals and giving them responsibility and recognition. It is through employee involvement that mission of goal can be achieved in the shortest time. Quality is action Quality is the result of deliberate action. The senior manager is responsible to present the quality objectives and to provide the necessary resources for the implementation. It is then up to all employees to make provide quality throughout the company. Progress is followed by listening to our customers comment and by measuring nestle product performance. Shortcomings problem and mistakes must be analyzed and corrected. Problems must be expected and prevented before they occur. We also must identify and take advantage of opportunities to make sure stand still and will not fall behind or left out. Contend for continuous improvement for every Nestle product sell area. It is through every little improvements as well as through major breakthroughs that nestle will perform excellence. General Principle Of Nestlà © Nestlà © is more people, product and brand adapt than systems oriented. Nestlà © helps in building long-term successful business development and works hard to be a preferred company for long-term lead shareholders. However, Nestlà © does not lose sight of the necessity to improve short-term results and remains conscious of the need to generate profit annually. Nestlà © seeks to gain consumers confidence and preference and to follow consumer trends, creating and responding to customer demand for its products. Therefore Nestlà © is followed by an acute sense of performance, support and favoring the rules of free competition within a clear legal framework. Nestle is conscious for social responsibility, which is natural in its long-term orientation. Nestlà © is as decentralized as likely, within the framework imposed by fundamental policy and strategy decisions requiring to increasing flexibility. Operational efficiencies, as well as the group-wide need for combination and people d evelopment, may also set limits to decentralization. Nestlà © is committed to the concept of continuous improvement of its activities, thus they try avoiding more operatic one-time changes as much as possible. What is Standard? A document that established by agreement and approved by a recognized body that provides for public use and repeated use, rules, guidelines or characteristics for activities or their results, aimed at the achievement of the maximum degree of order in a given meaning. Standardization It refers to setting of fixed size, type and measurement in addition to quality of different products manufactured by different organizations in the industry. It is an agreement whereby each manufacturer undertakes to follow the set standards. Standardization is a proses of develop and agreement upon technical standard Level of standardization Industrial standards-which relate to the engineering requirements Commercial standards- which are of primary concerns for users who will use and bought the product. Industrial Standards An engineering or industrial standard is a desired description or definition of a product, a raw material and a manufacturing process, which has been established by one company or by a group of companies in an industry. Standards are undertaken by statutory bodies and authorities established by the government e.g.: à ¢Ã¢â€š ¬Ã‚ ¢Director general of supplies and disposals. à ¢Ã¢â€š ¬Ã‚ ¢Research design and standards organization of railways. à ¢Ã¢â€š ¬Ã‚ ¢Directorate for standardization for defense production à ¢Ã¢â€š ¬Ã‚ ¢Directorate of marketing and inspection Commercial standards A standard of commerce, also call consumer standard is designed to protect the purchaser or ultimate consumer or manufacturer. It is the measure of quality performance, dimensional characteristics It covers terminology, grades, sizes, and use characteristics of manufactured products. Agreement for establishing a standard may include method of listing, rating and labeling order that a product made in submission with the standard may be readily recognized by distributors and consumers. For example: NESTLÉ Pure Life materials are tested to relevant ANSI, ASTM , ISO 14001, 22000, and OSHAS certification and ISO standards to ensure durability. American National Standards Institute (ANSI) empowers its members to strengthen the marketplace in the economy while helping to assure the safety and health of consumers and the protection of the environment. American Society for Testing and Materialsis (ASTM) is an international standards organization that develops and publishes voluntary consensus technical standards for a wide range of materials, products, systems, and service International Organization for Standardization (ISO) is an international-standard-setting body composed of representatives from various national standards organizations Standard and certification Food Drug Administration (FDA) is the regulating body in the field. With the Safe Drinking Water Act, which applies to all types of drinking water in the market, the FDA has sets specific standards for different types of bottled. So on the international level it will meets the standards set by FDA Certified measurement methodology- Global Environmental Footprint (GEF) To calculate Greenhouse gas emissions as well as water and energy consumption using methods that meets the recommendations of ISO quality standards. Environmental Standards-Environmental Act (1997) Try to ensure that at every stage of its operations, the environmental impact is minimal. Environmental Performances ISO 14001 ISO 14001, the internationally recognized environmental management system standard. Production Standards- LEED (Leadership in Energy and Environmental Design NESTLÉ Waters manufacturing facilities includes in measures to reduce energy use and gas emissions throughout the LEED Certification program. Note: Sources from http://www.slideshare.net Nestle Scheduling System NESTLÉ Scheduling System is used to prioritize and schedule production across manufacturing processes, machine capacity and labors resources. NESTLÉ Scheduling System automates clerical tasks and enables timely and consistent production scheduling. NESTLÉ Scheduling System enables forecasting and planning of manufacturing resource requirements and capacity utilization. This is to conserve resources, boost productivity and minimize production costs. ØNESTLÉ Scheduling System enables planning and tracking of manufacturing orders across multiple areas of processing. Ø Priorities for production scheduling are assigned for each processing area on each shift. This is to boost customer service. ØNESTLÉ Scheduling System enables different areas of the enterprise to centralize production scheduling information. Note: Sources from http://www.slideshare.net Superior Quality Water Superior Quality Water means implementing high standards to guarantee 100% safety and consistent taste to the consumer. Delivering Consistency production chain Since bottled water has a direct impact on human health because public will consume the bottled water, so it must meet the strictest health standards. The Food Drug Administration (FDA) is the main leader in this field in the United States. Together with the Safe Drinking Water Act, they sets specific standards for different types of bottled water which applies to all types of drinking water. This is to determine the maximum mineral and microbiological levels that the product must meet the quality tests that must be used. à ©par quality control As a world leader in the sector, FDA has their own quality criteria that apply to local regulations that are lacking especially in developing countries. In addition, FDA also fulfills consumers demand, whose demanded water with unique properties, which is achieved through a careful selection of underground sources so consumers may enjoy their natural mineral composition and unique taste characteristics. They also guarantee it is used in a sustainable way which undergoes no chemical treatments, with no disinfectants or preservatives added to it. Selective Origin When you choose water from Nestlà © Company, you know where the water youre drinking comes from. The majority of Nestlà © Waters comes from underground sources. Unlike surface water (lakes, rivers and streams), water from underground sources undergoes natural geological filtration that removes chemical pollutants and microbiological and viral contaminants. How effective this filtration is does depend on the aquifer, its geological characteristics, the depth of the water table and even the amount of time that it takes a drop of rain to reach it. In the case of the English mineral water Buxton, the journey through the underground stone takes nearly 20 million years. The original quality of the water and its ability to be preserved over time are very carefully monitored in their Water Resource department and carefully assessed whenever they consider using any new sources. But the absence of all pollution is only one of the aspects that Nestlà © Waters looks at when selecting water sources. Because every spring is unique from a geological standpoint, each one of their brands with its own origin has its own mineral alchemy, which naturally gives it its own taste. This distinctive characteristic constitutes one of the major criteria according to which consumers everywhere choose their water. Some prefer the light, fresh taste of a still water with a low mineral content; others prefer the mouth feel of water that is rich in minerals. Nestlà © mission is to provide a variety of waters with taste characteristics that best suit the taste of the local consumers. And, from one side of the earth to the other, just as from one individual to another, there are all different tastes! The sustainability of the water resources that they use is also a determining factor. Every source has its own flow rate, defined by the natural rate at which it fills up. Respecting the natural water cycle is a fundamental part of their business: the sustainability of their own activity depends on it. In order to remain a viable source, a spring must have a sustainable flow thats high enough to meet our needs over the long term, while also taking into account the needs of other possible users (agriculture, industry, local governments). For decades, they have managed the water resources that they control responsibly in order to preserve the natural balance, as can FVGCVFF be seen with Poland Spring, bottled since 1845, Vittel, since 1854 and Sao Lourenà §o since 1899. Purified water In some regions of the world, there may be a lack of natural underground water or simply a lack of good quality water in sufficient quantities, and there are therefore no sources that meet Nestlà © strict specifications. Thats the case in the Middle East and some regions in Asia and in America. In those cases and in order to provide superior quality drinking water to local consumers, Nestlà © Waters sometimes uses municipal water as its primary source. This water is processed through a series of filtration (reverse osmosis and carbon filtration in order to remove any chemicals that may be present, like chlorine,) and physical purification treatments (microfiltration, ultraviolet light, ozonation). Once it has been purified to meet their standards, they may add minerals back into the water to meet the local populations taste expectations and, where necessary, to provide essential nutrients (calcium, magnesium, fluoride, etc.). At Nestlà © Waters, water processed in this way is sold almost exclusively under the brand Nestle Pure Life. Depending on the local regulation and demand, the name distilled water, purified water or drinking water is clearly mentioned on the label of this type of products. In an effort to avoid any confusion for consumers, the communication for this type of water never includes any visual elements that could lead consumers to think it comes from a natural underground source, when it is not the case. High Performing Manufacturing Nestle does not carry out any heavy operations because their plants is different from other industries. Thus, their role is to bottle water exactly as its comees out of the ground in most cases. This operation is requiring the monitoring and quality control procedures to preserve the original quality and purify of the water to be implemented at every step of production. In order to avoid any pollution coming from inside their production sites, they kept the natural spring water that they used in a closed circuit and flows through stainless steel pipes and equipments. As the result, the automatic cleaning procedures of the water circuits meet the highest hygiene requirements. Certified by external Third Party Certification Bodies covering 80% of their plants, plus, ISO 14001, 22000, and OSHAS certification will be fully implemented in 100% of their plants by the end of 2010 through the strict application of the highest standards for quality, safety and environment. plastic bottles Nestle apply much stricter criteria to the composition of their water than the regulation required. Therefore, the quality of the water is controlled at every step of production through out sensory, chemical and microbiological analyses. For example, waters performs a quality test for about every 150,000 liters (40,000 gallons) produced, which is several hundred times more frequent than the major, national, public water suppliers do in the United States. For Nestlà © Waters, quality cant not only rely on the original quality of the water. Throughout the entire production chain, from packaging to the finished product, a battery of tests to guarantee that it conforms to the highest standards before it is sent off to consumers checks every step. All their production plants have their own laboratory, which allows them to carry out rigorous tests regularly. Some more elaborate tests, including a yearly verification of all quality parameters are carried out at their Nestle Waters Quality Assurance Centre in Vital in order to profit from the latest, most high-tech equipment there. Value chain Each step in this value chain could have harmful consequences if not managed properly. For example, without sustainable agricultural practices the natural resources of farms worldwide might be damaged. By embedding corporate responsibility in its business practices in this way, Nestlà © is

Free Essays - A Difference in Values in The Good Earth :: Earth

A Difference in Values   The House of Wang Lung rose in one generation from a family of poor farmers to a wealthy respected house in the novel The Good Earth by Pearl Buck. The dramatic change in social status causes the sons of Wang Lung to have different views and values from their father. His different treatment of each son also shapes each character. Although part of the same family the charachters demonstrate a difference in values. The father values the land, the youngest son values regognition, the middle son values wealth, and the eldest son values respect.   As a result of his impoverished upbringing, Wang Lung values the land more than anything else. His obsession with the land causes him to neglect his family. The youngest son receives no attention and Wang Lung's plan to have him work the land disturbs him and makes him feel like a peasant. He feels that he has to prove that he is as great as his brothers and leaves the family to join the army. The middle son watches as his inheritance passes from his father's hand into the hand of his eldest son, and complains that his share is always too small. He wants to save the families money. The eldest son receives more attention and is given more than the other two sons and wants to be respected as a great family.      The eldest son receives more attention and is given more than the other two sons and wants to be respected as a great family. Wang Lung is proud of his first born son, Nung En, and gives him more than his other two sons. One example is when Wang Lung becomes distressed because he cannot read the contracts he is signing and does not want to sign a bad deal. He hopes that sending the elder son to school to learn how to read will solve this problem. The elder son is no longer needed in the fields, because Wang Lung can now afford men to work the land. However, he ignores sending his other children to school until later.   The eldest son's greatest desire is to have his family viewed as a great house. His wife, the daughter of the grain merchant Lui, Boggs 2 grew up in a rich house, she is accustomed to wealth and respect from others, and contributes to her husband's desire. He takes Wang Lung's silver bit by bit to mend up the old House of Hwang.

Auschwitz Essay

What really did happen to all of the Jewish people and many others that were sent to Auschwitz? Almost all of the prisoners transported to the death camp were murdered or starved to death. Millions of people were tortured and killed at death camps just because of their religion. Established on April 27, 1940, in the middle of Poland, Auschwitz became the largest killing center during the Holocaust. Auschwitz was the largest death camp with three main camps and 45 sub-camps. Auschwitz I was where the laborers worked, Auschwitz II was the main killing center, and Auschwitz III was the housing for the prisoners.The 45 sub-camps were also for housing and labor work. In September 1941, the first gas chamber was conducted at Auschwitz. There were 850 malnourished and ill prisoners killed. Prisoners were put in shower like rooms where Nazi â€Å"Doctors† dropped Zyklon-B through little holes. Once the pellets came in contact with the air, it released a deadly gas that killed the pris oners in 20 minutes. Death by gassing became a daily routine. Captured Jews were transported to Auschwitz by train. They were unloaded and forced into two lines.Prisoners in the left line were sent to the gas chambers and killed immediately. The others in the right line were sent to work at labor camps. Most children, elderly, and handicap were also killed upon arrival. Out of all of the many Nazi â€Å"Doctors†, Josef Mengele was considered the worst. He mainly concentrated his studies on identical twins. Josef would drop chemicals into their eyes to change the color. He once sewed to twins together to make Siamese twins. He did all this without the use of anesthesia. The few survivors of is studies were executed.In January 1945, just 4 months away from the end of the war, the liberation of Auschwitz occurred. 7 tons of hair was collected and many other items. Mengele’s associates were sentenced to death or life in prison; he was not among them. 2. 5 million people we re killed at Auschwitz, and only 800,000 deaths were recorded by Nazis. Nine out of ten Jews were killed in gas chambers and many others throughout the camp. When the war was coming to an end, many people were burned alive to save time. 1. 2 million Jews and many others were tortured and murdered at Auschwitz during WWII, just for their looks and beliefs.

Book Dummary on Amelia Earhart

Discussion on Amelia Earhart: The Sky’s No Limit by Lori Van Pelt. Sentence Summary In Amelia Earhart: The Sky’s No Limit by Lori Van Pelt, Amelia, a women aviator, has always enjoyed new and risky things, but will her soon to be biggest accomplishment that sets milestones for women be her last? Paragraph Summary Amelia Earhart: The Sky’s No Limit a biography talks about one of the most famous aviator women in history. As a young girl her grandparents could have recalled her as a daring girl with big dreams, and without a doubt she grew into women were those dreams became a reality.Always fascinated with airplanes she obtained her own pilot wings and participated in flights and shows across the country. She won the world over with her humbleness along with George Putnam. He was set out to make Amelia the most famous Aviator in history. To make that dream a reality she would have to fly solo across the entire world. On her journey to pave the road for future women aviators she vanished among the islands in the Pacific coming to end of her round-the-world flight.Her aircraft was never found, but her memory lives on for being one of the most Famous Women Aviators in History. Page Summary Amelia Earhart, a tomboy in Kansas, growing up was very daring and risky. She enjoyed trying new things and that even resulted to her building a roller coaster in her grandparent’s backyard. In her twenties she fell in love with flight while attending an acrobatic show and her first flight in an airplane encouraged her love among the clouds as well. She knew what she wanted to do and nothing was going to stop her.At age 24 she earned her pilot wings and in 1928 she attended some flight shows, including the Friendship Flight, where she won the crowd over with her charm and unassuming nature. Amelia was even compared to such pilots as the distinguished Charles Lindbergh, calling her Lady Lindy. She did not only win over the hearts of millions she also won over the heart of George Putnam. In 1931 Earhart married Putnam, who managed her career and insured her she would be the most famous aviator in the History. She soon received the Distinguished Flying Cross after lying solo across the Atlantic, and set out her mission to encourage the women throughout the world to explore careers – typically careers that were traditionally held by men. On her biggest and most daring venture, a flight across the entire world, Earhart was lost at sea near the Pacific Island, nearly finishing her quest. President Franklin D. Roosevelt encouraged the greatest search of its time for the fliers and the craft, but it was never found. Amelia Earhart journey may never have finished, but she set milestones for women across the globe.She was indeed the most famous women aviator of all time. Gender Stuff. Amelia Earhart trampled the gender norm in her generation. A typical American woman stayed home, cooking, cleaning, and took care of the husband and ki ds. She broke through cultural barriers becoming a female pilot. She was a member of the National Women’s Party, and a big supporter of the Equal Rights Amendment. This era had other contributions to help women become more independent and successful. In 1920, women were giving the right to vote and Amelia jumped on this women empowering train.

Inventory

What problems are facing Erik Peterson? 1. Unclear reporting structure 2. Inventory control 3. Personnel issues: a. Chief Engineer b. Subcontractor c. Employee salary issues d. Conflicts / poor relationships between various positions 4. Lack of clear direction / consistent decisions / communication from corporate 5. Lower level of actual experience from those in higher management 6. Zoning issues 7. Lack of support from corporate regarding local relationships 8. Lack of training for many key positions GMT had originally been targeted to begin service to subscribers on FebruaryY l, but it was now a month behind target because of several major problems. (Page 1) Instead of reporting to Jenkins, like originally assumed, he was assigned to Jeff Hardy, Cellulose's director of budgets and plans. Hardy had never had any system operating experience, so was unable to offer him any initial advice or guidance that was specific or helpful. Their relationship was somewhat awkward in the beginning because Peterson has never been formally told by either Jenkins or Hardy of the reporting relations hip; it just seemed to have occurred. (Page 3 and 4)The initial construction of cellular towers, performed by a subcontractor, was already several weeks behind schedule and that would never meet the turn-on target. Efforts to get the subcontractor to improve his construction rate failed, and GMT was race vying an increasing number of complaints from local citizens about the way the sub annotator was cutting through privately owned trees and property. (Page 4) CLC Peterson had difficulties with getting his chief engineer, Curt Andrews, to do t he planning and organizing necessary to ensure that equipment and supplies arrived whew n they were needed.Page 4) Peterson discussed this problem with Hardy several times a ND raised it again in Los Angels, button no avail. Curt Andrews had worked his way up an d he had gained a reputation within Cellulose for being technically frustrate. After thro e Of four months in Hanover, Peterson came to realize that Curt did not have either the administrative ability or the prior knowledge needed to start up a brand new operation. (Page e 5) Peterson raised the possibility that Curt be reassigned and replaced by a person who h ad more operating and startup experience; the people he talked with in Los Angel s insisted thatCurt had the potential to handle a startup; all he needed was more coaching and help from Peterson. Furthermore, Cellulose had just relocated Curt and his family fro m Tampa to Hanover and Peterson suspected that the company did not wish to put him the rough another move. (Page 5) Peterson took steps to help Curt improve the planning and coordination. One step he took was to have Curt call weekly construction meetings to which everyone in the o organization was invited. However, Peterson felt that Curt did not become involved enough in t hem; he found himself getting most Of his reposts directly from Curt's two su bordinates ToddJones, supervisor of the radio engineering department, and Mike Delano, supervisor of SMUT'S construction department despite his attempts to get Curt more actively involve deed. (Page 6) Another step was establishing an inventory control reporting system; but gaga n Peterson found that Curt resisted the effort. Peterson continued to have difficulty getting Eng these reports from Curt completed on time. Peterson suspected that Curt was somehow re sinful that Peterson did not trust him implicitly.The inventory control problem became s o great that on two occasions GMT ran short of the radios that were required to equip cell is e; if the radio installation team ran out of radios during the installation process the entire p recess had to be set up all over again, wasting valuable time and money. One these two cocoas ions when Curt did not plan for the radio shipment correctly, Peterson was lucky enough to g et overnight shipping. (Page 6) During this period, Peterson agai n discussed the problems with Curt asking to have him transferred but Hardy was again reluctant to take any cacti on. Page 7) Curt had problems working with Todd Jones. Many of their conflicts were over the selection and specification of antenna equipment. Over time these issues had come so frequent that Todd told Peterson on several occasions that he felt he was beet ere qualified than Curt and that he wanted Curt's job. (Page 7) Curt also had several problems w irking with Melissa Mizzen, Peterson secretary. Most of the arguments between Curt an d Melissa were over errors in applications prepared by Curt, but typed by Melissa. Peterson s suspected that Curt resented having his errors pointed out by a woman. Page 7) 0 Jim Weston, a earldom college graduate, who was brought in as director of marketing was an aggressive and ambitious man who Often rubbed people the wrong ay in his hurry to et things done. Jims market plans were not detailed enough and they require deed careful review . (Page 7) Tremor Burns, a roadside college graduate was hired to run the customer seer vice department. Tremor had many ideas, some of which were impractical and his constant flow of new ideas eventually became a problem for everyone, including Todd Jones a ND even Peterson himself; Peterson had to talk to Tremor about it.Tremor and Curt so n developed problems working with one another; Peterson believed that some of these did faculties occurred because of the many suggestions Tremor made about equipment selection an d procedures. The relationship between Tremor and Curt had become quite strained, Peters on suspected that some of these difficulties may have been caused by Curt's defensiveness over not having a college degree, and his resulting annoyance at Tremor's constant flow of critic schisms and suggestions. (Page 7) Peterson promoted his secretary, Melissa, to manager of Accounting and Cacti ovations In February with a raise in her salary.Cellulose headquarters thought that t he resulting increase over her previous salary was excessive and Los Angels only approve d an increase that was 20% less than what Peterson had originally offered to her. Peterson f let that Melissa and he knew the quality of her work had suffered as a result. (Page 8) D Peterson had offered Tremor the job at a competitive salary that Tremor had AC accepted. Todd Jones, who was making 25% less, learned about the amount of Tremor's salary and complained at the difference. Peterson had to discuss the problem with Trove r to let him know that his salary had become known within the company.Tremor voluntarily Off red to accept a salary cut of 20%, knowing that he had to learn some of the technical aspects of the cellular industry from Todd and Curt. (Page 8) Cellulose headquarters had delayed in making several key decisions and ha d several changes in equipment originally specified. As a result of these delays, Cellulose m's prime supplier of radios could not deliver on time, and Cellulo se had to go to an a Iterate source whose equipment was later found to be defective, thereby requiring renegotiate action with the first supplier.Headquarters had made a change in the power supply ratings in Deck ember which Hardy did not inform Peterson of until January. Thus the equipment that GUM T had in inventory could not be used and additional design changes had to be made. T 0 further implicate the situation, headquarters made a subsequent decision in January y to have all power supplies include backup batteries, rather than the generator system the at had originally been specified; the new power supplies did not arrive until the end of February y, (Page 8 and 9) Peterson constantly has a problem with his inability to get either support or CLC ear direction from Hardy.The one suggestion Hardy made, involved marketing to as many customers on the system as possible, but he did not have a set plan or action to do so. (Page Hardy's four visits to Hanover had been characterized a s â€Å"nitpicking' without r solution of any of the major problems that Peterson felt he had to deal with. (Page 9) Pet errors suspected that some of Hardy's indecisiveness was caused by Hardy's uncertain relation ship with his own boss, Rice Jenkins, and his little operating experience in cellular. Page 9) CLC Hardy and Peterson did not agree on how to handle the local governments, el adding Peterson to renegotiate with the local fire department after he solidified the p Ian to use the fire department's communication tower as a GMT cell site in a neighboring town . Hardy was too concerned with the budget and ROI, and not with the benefits that Cellulose and the public would get from this deal. (Page 12) Peterson felt somewhat uncomfortable in his relationships with both Cantor a ND Green because of an encounter he had had with them during his orientation period.Peterson did not care for Green's imperious and egotistical manner and feels a distinct dislike f or him. When Peterson challenges Cantor's statements, he finds she becomes agitated and visibly upset. (Page 12 and 13) One of the issues Cellulose had was the difficulty GMT was having with the e local utility in getting it to â€Å"make ready† its telephone lines according to the promised such duel. Although the meeting with the local general manager had gone well and he had promise deed better service, the utility continued to fall behind its makers schedule. Page 13) Peterson has a poor supervisor who's unsure of his skills and ability to lead their relationship was â€Å"ambiguous and awkward in the beginning† because Peters on was never informed about the reporting relationship, Hardy failed in giving clear direction n or support to Peterson. Decision making authority and power Peterson is given the responsibility of getting this initiative running, but he does not seem to have the decision making authority to make things happen quickly and efficiently. For example, he needs to get pe rmission to chi angel subcontractors and replace an engineer.No practical experience in industry Peterson cannot successfully lead without proper insight into the industry important positions to get the project off the ground are not able to handle the Eire roles (Curt) Relations to class concepts: 2. What are the underlying causes of these problems? The underlying causes of these problems are there is no communication ammo angst the company and its employees. Many of the employees do not have the proper training and knowledge for the positions they are in and do not put in enough effort, or they believe they are over quail fled than others.L] No one knows who directly to report back to, creating awkward relationships and a bad path of communication. Due to his inexperience (and possible youth) Peterson lacks respect from thou SE he manages. The overall inconsistency, especially in regard to decisions made by upper m management, has led to confusion. In regard to the upper managemen t's view of Curt, they believed that he coo old handle the job based on past performance in different areas (halo effect). Page 5) They also were influenced by the same bias in regard to resisting terminating the contract wit h the subcontractor. The majority of the team, but especially Curt, seems to suffer from excessive individualism. While Peterson did try to increase supervision of Curt and implement regular meetings, this plan may have backfired. It appears to have evoked negative feelings from C rut which have continued to affect his job performance. Perhaps offering him incentives for meeting certain expectations would have been more helpful.No leadership skills with Hardy or Peterson, neither have much experience in area, which leads to lack of confidence because of lack of expertise Lack of communication/direction/ authority between the staff and the WHQL (Peterson cannot handle all hires/ fires/wages on his own without authorization, but is supposed to be the manager) Dec ision making is not in place for the schedule and needs of the project (Deck Sino making tree or other method of planning not in place radios and power supplies short takes or not ordered in time for different steps of the process to take place) Lack of structure and skill sets in roles (Stevens moved from customer service over to do construction coordination, has a degree in social work) Confidential info was disclosed (salary info) so morale and relationships are n to as they should be in an office environment How effective has Peterson been in taking charge of the Hanover Startup, in t arms of managing the new operation and of providing leadership? Peterson has been effective in taking charge and turning around Hanover star tap so it will be ready in time for turn-on date.